MARKETING-CRM will support the Senior Director, CRM and Loyalty in managing highly targeted direct and digital marketing programs, and data-driven marketing strategies. This role will focus on the strategic planning, execution, and analysis of multi-channel marketing efforts in support of the expansion and continued evolution of the Hertz Gold Plus Rewards Program and other targeted loyalty endeavors.


This individual will work as part of the broader Marketing Team, responsible for supporting brand growth and sales goals. CRM must be a bright, highly motivated and ambitious team player. Marketing-CRM in this role will be detail-oriented and have a technical background, while also being able to contribute strategically.



CRM will be supporting the launch of a new brand/product/campaign/events, and developing Rose Group’s CRM capability. In Rose Jewellery’s CRM program this position will be tasked with both launching the program, and developing a plan for the on-going management of these initiatives. CRM person should have a deep understanding of database management and successfully leveraging CRM capabilities and programs to drive business results.



  • Lead the strategy, development and execution of multichannel customer journey initiatives by deriving insights from campaign analyses, data mining, web analytics, and test and learn initiatives to drive and optimize customer loyalty, acquisition, retention, personalization and promotional strategies.
  • Develop reporting and insight with strategic performance trends and customer insights based on a clear understanding of business objectives to inform marketing initiatives (such as member acquisition, tier management, and fee-based services).
  • Lead the continuous improvement of direct marketing practices; partnering with database, customer engagement, and digital teams on the evolution and integration of segmentation strategies, models, web analytics, database enhancements to support best in class customer marketing strategies.
  • Partner with cross functional teams (i.e. Marketing, Finance, IT, Digital, Creative Services, and Customer Experience) to align integration of objectives, and ensure marketing strategies and promotions are optimized (including the development of communication and training materials as needed).
  • Direct team that manages customer level selection, forecasting, post program analysis and execution of all multi-channel direct to business and consumer marketing campaigns to drive future strategies.
  • Weekly and monthly reporting of campaign results, customer counts, financial forecasts.
  • Partner with Analytics providers or Consultant/Agency on customer profiling, segmentation, purchase cycle, and analysis.
  • Monitor legal issues surrounding consumer data, privacy mailability, emailability, and deliverability.
  • Partner with Marketing and Agency teams to develop and execute marketing communications.
  • Ensure consistency of brand identify across all communication.


Mandatory Requirements:

  • Bachelor’s degree required; preferably in Business, Marketing or quantitative fields like Economics, Mathematics.
  • Minimum 2+ years experience in CRM, direct marketing campaign development and execution, analytics, and/or loyalty program management.
  • Experience with data-driven marketing strategies a must (direct mail, email, and digital).
  • Proven ability to derive, manipulate, synthesize, and apply findings to business problems to lift revenue and profits.
  • Relevant experience with analytical and campaign tools.


Please send CV and latest photo to HRD